Bill Priakos joined the Dallas Cowboys organization in June of 1996. As the president of Dallas Cowboys Merchandising, Priakos has helped the Cowboys expand the team’s brand on a national and global level. The Dallas Cowboys are the only team in sports that manufacture and distribute their own apparel, and The Official Dallas Cowboys Pro Shop is the largest retail company in all of sports.

Through his guidance, Priakos also spearheaded the 400,000 square-foot distribution facility that houses the headquarters for Dallas Cowboys Merchandising, Dallas Cowboys Pro Shops, Blue Star Graphics and Design and most recently, 289c Apparel.  289c Apparel focuses on assisting collegiate institutions in developing their brands.  

Priakos, a graduate of the University of Arkansas, has two children, William and Ainsley.